diff --git a/emacs/init.org b/emacs/init.org
index 0049bab..89ab9ac 100755
--- a/emacs/init.org
+++ b/emacs/init.org
@@ -4704,17 +4704,32 @@ Syntax highlighting for Dockerfiles:
     (leader-def-key "fSf" #'s3ed-find-file)
     (leader-def-key "fSs" #'s3ed-save-file)
     :config
-    (defun s3ed-open-blob-log ()
-      "Opens the blob log at point via the cloudfront proxy."
-      (interactive)
+    (defun browse-blob-in-emacs (url bufname)
+      (let* ((token (password-store-get "blob-logs-token"))
+	     (buf (generate-new-buffer bufname))
+	     (blob (shell-command-to-string (concat "curl "
+						    "-s "
+						    "--cookie 'TOKEN=" token "' "
+						    url
+						    " | jq"))))
+	(with-current-buffer buf
+	  (insert blob)
+	  (json-mode))
+	(switch-to-buffer-other-window buf)))
+
+    (defun s3ed-open-blob-log (arg)
+      "Opens the blob log at point via the cloudfront proxy.
+
+    If given prefix arg ARG, opens in browser, otherwise opens in Emacs."
+      (interactive "P")
       (let ((fname-at-point (dired-file-name-at-point)))
 	(if (string-match
 	     "\\(bloblogs.ops.lola.co[m]*\\)\/blobs\/\\(\\(production\\|dev\\|local\\|smoke\\|staging\\)\/[0-9]+/.*\\)"
 	     fname-at-point)
-	    (let* ((host (match-string 1 fname-at-point))
-		   (path (match-string 2 fname-at-point))
-		   (proxy-url (format "https://%s/%s" host path)))
-	      (browse-url proxy-url))
+	    (let* ((proxy-url (format "https://%s" (match-string 0 fname-at-point))))
+	      (if arg
+		  (browse-url proxy-url)
+		(browse-blob-in-emacs proxy-url fname-at-point)))
 	  (error "Not in a blob logs directory"))))
     :general
     ((normal) s3ed-mode-map "B" #'s3ed-open-blob-log))